Baemin is set to offer food and entertainment to visitors at the Han River on Hangeul Day this fall.
Woowa Brothers, the operator of Baemin, announced on the 5th that it will participate as a partner in the 'Han River Drone Light Show,' hosted by the Seoul Metropolitan Government, by organizing offline events including free tastings and a 'Mint Star' booth at Ttukseom Han River Park on the 9th.
The Han River Drone Light Show is a prominent night festival in Seoul, featuring a display of drone lights against the backdrop of the Han River's night scenery. Baemin is collaborating in this event following its participation in a similar show last month.
At the previous event held on September 12 at the same location, over 40,000 attendees gathered. The Baemin food truck, which offered hotteok and tteokbokki, attracted many visitors. On the day of the event, delivery orders in the nearby Jayang-dong area increased by 27.2% compared to the same day the previous week (September 5).
During this Han River Drone Light Show, Baemin will set up two food trucks in the main area of Ttukseom Han River Park, providing a total of 2,000 servings of snacks for free, including hotteok from Jayang Traditional Market and seasoned chicken from Cheogajip.
Additionally, Baemin will introduce 20 local eateries in the Jayang-dong area selected by its curation service 'Mint Star' and distribute 5,000 won discount coupons for app pickup orders over 20,000 won at stores in the Gwangjin and Seongdong districts.
Kim Joong-hyun, head of the Sustainable Management Division at Woowa Brothers, expressed gratitude, stating, "We appreciate that many people visited the Baemin food truck and booth during the last event and showed interest in local eateries in Jayang-dong. We will ensure that citizens can create enjoyable memories with Baemin through well-organized programs."
* This article has been translated by AI.
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