Genesis has announced its continued official sponsorship of the Busan International Film Festival. The company will provide over 100 vehicles for the transportation of key film industry figures and will showcase a film celebrating the 100th anniversary of Marilyn Monroe's birth.
On October 7, Genesis confirmed its role as an official sponsor for the 31st Busan International Film Festival, marking a decade of partnership that began in 2017.
The Busan International Film Festival, launched in 1996, is the largest film festival in Asia. This year, it has joined the ranks of major international film festivals such as Cannes and Venice. The winner of the festival's top award, the Busan Award, will also be eligible for submission for the Academy Award for Best International Feature Film.
During the festival, Genesis will provide over 100 vehicles, including the GV90, G90, GV80 Hybrid, GV80 Black, and GV70 electric models, for directors, actors, and festival officials.
At the red carpet event held on October 6, the brand's first ultra-large flagship electric SUV, the GV90 Neolune, was used as a ceremonial vehicle. Only 222 units of the Neolune will be produced worldwide. A GV90 Neolune will also be displayed near the main stage of the Busan Cinema Center throughout the festival, except during the opening and closing ceremonies.
The short film 'Flash Impact,' produced by Genesis to commemorate Marilyn Monroe's 100th birthday, will also be screened. Directed by actress and filmmaker Maggie Gyllenhaal, the 17-minute film was first unveiled at the 2026 Venice International Film Festival and is making its second appearance at Busan.
The film depicts a fictional scenario where a 100-year-old Marilyn Monroe shares her life story during an audition, intertwining her peak years with her journey as an actress. Dakota Johnson portrays the young Monroe, while Ellen Burstyn plays the centenarian version.
A Genesis representative stated, 'We are very pleased to present a work supported by Genesis in this meaningful year, commemorating our 10-year partnership with the Busan International Film Festival.'
Additionally, Genesis has been active in cultural initiatives, including a special exhibition titled 'Manifesting Marilyn' held in June at Genesis House New York in Manhattan, celebrating the 100th anniversary of Marilyn Monroe's birth.
* This article has been translated by AI.
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