SK Telecom (SKT) is launching a campaign called '2026 Malmooi' in collaboration with the National Institute of the Korean Language and the National Hangeul Museum to revive the records of our ancestors who preserved the Korean language using artificial intelligence (AI).
On October 7, SKT explained that the campaign aims to rewrite the records of the Korean language, which have been preserved in written and spoken forms, into today's daily life.
The company analyzed the complete scanned manuscripts of the Korean language dictionary 'Malmooi' left by teacher Ju Si-gyeong and his students, along with the standard Korean dictionary from the National Institute of the Korean Language and the native words from the Korean Language Sam. This analysis was conducted using SKT's proprietary AI foundation model, 'A.X K2.' Based on this, the 'Malmooi' font was created, which has undergone verification by the National Institute of the Korean Language. A book titled '100 Beautiful Native Korean Words Collected by AI' will be distributed on October 8.
The starting point for the Malmooi font is the description of 'ㄱ (galjuk)' found in the manuscripts. A.X K2 analyzed the characters in the manuscripts as images, organizing the shapes of consonants and vowels to complete the font.
The AI also revived native Korean words that are included in the dictionary but have become distant in everyday use. A.X K2 selected 100 words based on criteria such as having lyrical or positive connotations in their definitions, being suitable for contemporary use, and being appropriate for titles, names, or subtitles. SKT plans to compile these into a book and donate it to the National Hangeul Museum.
The list includes words like 'yunseul,' which refers to the shimmering ripples of sunlight or moonlight, 'sutnun,' meaning clean snow that remains as it falls, and 'putnat,' which signifies a level of familiarity between people.
There are also recorded sounds. A recording of teacher Lee Geuk-ro's voice, preserved at the National Library of France, will be featured. SKT will release a campaign video on its YouTube channel that connects the written and spoken records, showcasing the journey of how the efforts of ancestors to preserve the Korean language a century ago have transformed into today's font and language through AI.
Customers can also participate in the campaign by collecting contemporary Korean words on SKT's official social media platforms.
Lee Seung-yeol, head of SKT's Strategic Communication Division, stated, "This campaign was created so that the words of our ancestors from over a century ago can be continued through AI and shared in a font and language that everyone can use. We will continue to work to ensure that AI can be used to preserve the value of our language and culture."
On October 7, SKT explained that the campaign aims to rewrite the records of the Korean language, which have been preserved in written and spoken forms, into today's daily life.
The company analyzed the complete scanned manuscripts of the Korean language dictionary 'Malmooi' left by teacher Ju Si-gyeong and his students, along with the standard Korean dictionary from the National Institute of the Korean Language and the native words from the Korean Language Sam. This analysis was conducted using SKT's proprietary AI foundation model, 'A.X K2.' Based on this, the 'Malmooi' font was created, which has undergone verification by the National Institute of the Korean Language. A book titled '100 Beautiful Native Korean Words Collected by AI' will be distributed on October 8.
The starting point for the Malmooi font is the description of 'ㄱ (galjuk)' found in the manuscripts. A.X K2 analyzed the characters in the manuscripts as images, organizing the shapes of consonants and vowels to complete the font.
The AI also revived native Korean words that are included in the dictionary but have become distant in everyday use. A.X K2 selected 100 words based on criteria such as having lyrical or positive connotations in their definitions, being suitable for contemporary use, and being appropriate for titles, names, or subtitles. SKT plans to compile these into a book and donate it to the National Hangeul Museum.
The list includes words like 'yunseul,' which refers to the shimmering ripples of sunlight or moonlight, 'sutnun,' meaning clean snow that remains as it falls, and 'putnat,' which signifies a level of familiarity between people.
There are also recorded sounds. A recording of teacher Lee Geuk-ro's voice, preserved at the National Library of France, will be featured. SKT will release a campaign video on its YouTube channel that connects the written and spoken records, showcasing the journey of how the efforts of ancestors to preserve the Korean language a century ago have transformed into today's font and language through AI.
Customers can also participate in the campaign by collecting contemporary Korean words on SKT's official social media platforms.
Lee Seung-yeol, head of SKT's Strategic Communication Division, stated, "This campaign was created so that the words of our ancestors from over a century ago can be continued through AI and shared in a font and language that everyone can use. We will continue to work to ensure that AI can be used to preserve the value of our language and culture."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.