LG Uplus is launching a 'mobile store' initiative to provide communication consultations and digital education directly to digitally vulnerable groups.
On October 7, LG Uplus announced that it has modified Hyundai Solati vehicles into spaces for customer consultations and training, allowing customers in areas without fixed stores to access communication services.
Each mobile store will be deployed in the Yeongnam and Honam regions, with three staff members assigned to each vehicle. They will visit remote areas, small towns without stores, and regions with a high population of elderly residents.
Services offered on-site will include USIM card replacements, consultations on communication costs for homes and mobile phones, smartphone usage training, and education on preventing voice phishing. The initiative will also guide users on safely utilizing digital devices and services.
The mobile stores will also be used to expand engagement with local residents. At regional festivals and events, they will provide communication consultations and battery rental services, as well as information on Internet TV (IPTV) and mobile bundle products tailored to the event's characteristics.
For small business owners, consultations on communication services necessary for store operations, such as CCTV, POS systems, and internet services, will also be available. Additionally, the mobile stores will support disaster relief efforts by providing free Wi-Fi, smartphone charging, and battery rental services at disaster sites.
Jung Cheol, head of the Customer Sales Group at LG Uplus, stated, "The mobile store is a new customer engagement point that goes beyond the traditional model of customers visiting stores. We aim to expand on-site activities so that customers, regardless of their location or age, can conveniently access the consultations and digital education they need."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.