Lotte GRS is taking steps to support the Korean language learning and career exploration of immigrant children in celebration of the 100th anniversary of Hangul Day.
On October 7, Lotte GRS announced that it is collaborating with the international relief and development NGO, Good Neighbors, to launch the '2026 Hangul Day 100th Anniversary Support Project for Immigrant Children.'
This initiative aims to reduce language barriers faced by immigrant children and assist them in adapting to life in Korea. It will not only focus on Korean language education but also provide job experience opportunities to help them adjust to school life and peer relationships while exploring future career paths.
Lotte GRS will provide customized Korean language teaching materials, including textbooks, magnetic letters, and word cards.
The program will also include job experience activities. On September 30, a cooking class featuring Krispy Kreme donuts was held at the Multicultural Love Association's New Dream School, allowing immigrant children to experience careers in the food service and culinary fields.
Additional job experience programs are scheduled for October 21 in Busan and December 1 at KidZania in Seoul. Transportation, meals, and snacks will also be provided.
Lotte GRS has partnered with the National Hanwoo Association to offer exchange vouchers for Lotte's 'Hanwoo Bulgogi Burger' to 970 immigrant children participating in the program.
In conjunction with the 100th anniversary of Hangul Day, Lotte GRS is also engaging in other related activities.
Lotte's fast-food chain, Lotteria, is hosting a pop-up event titled 'Matgallia - 100th Anniversary Celebration of Hangul Day' at three locations, including Hongdae, Jamsil Lotte World Mall B1, and Seoul Station, showcasing traditional Korean words and its own font, 'Riachae.'
A representative from Lotte GRS stated, "It is significant to provide children with opportunities to learn Korean and experience various career paths in this meaningful year of the 100th anniversary of Hangul Day. We will continue to offer diverse support to help children grow into healthy members of Korean society and dream of their futures."
* This article has been translated by AI.
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