Domino's Pizza to Raise Prices by 4.4% for the First Time in Five Years

Domino's Pizza will increase its pizza prices by an average of 4.4% starting on October 12. This marks the first price adjustment in five years.
 
The company announced on October 8 that the price change is due to accumulated cost pressures from rising ingredient and labor costs.
 
As a result of this adjustment, the price of a large pizza will rise by 1,500 won, while a medium pizza will increase by 1,000 won. The average increase rate is 4.4%.
 
For the past five years, Domino's has absorbed rising costs to support the government's price stabilization efforts and reduce the burden on consumers. However, the company noted that increasing uncertainties both domestically and internationally have intensified the financial strain on both the headquarters and franchisees.

A Domino's representative stated, “We have not adjusted pizza prices in the past five years to support price stability, but due to mounting cost pressures, we have had to raise prices. We have adjusted them to minimize the burden on consumers.”
 
Even after the price increase, Domino's will continue to offer discounts through promotions such as in-store pickup and partnerships with telecommunications companies. Currently, throughout October, customers using KT membership can receive a 50% discount on in-store pickup orders.