The Jeonnam Bio Promotion Institute has launched practical marketing training that combines live commerce and artificial intelligence (AI) to help local businesses in Gangjin expand their online sales channels.
On October 8, the institute conducted a corporate capacity-building training session at the Marine and Fisheries Science Institute in Gwangju, Jeonnam, as part of the 'Regional Industry Development Project.'
About 30 participants, including representatives and staff from beneficiary companies, as well as officials from Gangjin County and the Jeonnam Bio Promotion Institute, attended the training.
The training focused on the theme 'The Beginning of Smart Marketing: Live Commerce × AI Marketing.' It aimed to enhance the market competitiveness of products utilizing local specialties and enable businesses to respond directly to the rapidly changing online distribution environment through hands-on practice.
In the first session, Yoon Sun-hee, CEO of Solar Solution, provided training on 'Basics and Practical Applications of Live Commerce.' Participants learned the entire process of live commerce, from understanding the platform and product registration to broadcast setup, content creation, and live operation.
This training stood out for its practical approach, allowing participants to engage directly with the broadcasting process rather than just receiving theoretical instruction.
In the second session, Kim Min-gu, CEO of PTC, conducted a workshop on 'AI Marketing Theory and Practice.' He discussed case studies of AI-based marketing and taught participants how to create promotional content using image generation prompts and custom instructions.
Participants gained hands-on experience in preparing and operating live commerce broadcasts, as well as creating promotional content using AI, enhancing their practical digital marketing skills.
The Jeonnam Bio Promotion Institute expects this training will strengthen the marketing capabilities of companies producing local specialty products and assist them in entering and expanding their presence in the online distribution market.
Yang Eun-joo, head of the AI Convergence Support Division at the Jeonnam Bio Promotion Institute, stated, “To enhance the competitiveness of local specialty products in the online market, it is crucial to understand the changing marketing environment and develop practical application skills. We will continue to work closely with Gangjin County and Jeonnam Technopark to provide tailored support for local businesses to actively utilize new digital technologies and expand their online sales channels.”
This training was organized as part of the 'Regional Industry Development Project' by the Ministry of SMEs and Startups. Jeonnam Technopark oversees the project, with the Jeonnam Bio Promotion Institute participating to promote the competitiveness of Gangjin County businesses and expand their domestic and international sales channels.
* This article has been translated by AI.
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