KB Financial Group's nationwide free admission project for museums and art galleries has attracted over 120,000 visitors in the past year.
On October 11, KB Financial announced the popular museums and galleries for the second half of this year as part of the 'KB Financial Group Nationwide Free Admission Project.'
This initiative, launched in September 2022 in collaboration with the Korea Museum Association, has seen approximately 123,000 participants as of last month.
Since July, KB Financial has expanded the program to include private museums and galleries. By obtaining free admission coupons through KB Kookmin Bank's KB Star Banking 'Kookmin Wallet,' visitors can access exhibitions and experience programs at 72 participating museums and galleries nationwide.
The most visited location in the second half of the year was the Korean Folk Painting Museum in Gangjin, Jeollanam-do, followed by the Korean Lantern Museum in Yongin, Gyeonggi-do, and the Hure Museum in Daegu, which ranked second and third, respectively.
Among new institutions this half-year, the Seoho Art Museum in Namyangju and the Artlin Museum in Paju gained popularity. In the experience program category, the Gyeongsan City Museum and the Sancheong Museum attracted many visitors.
A representative from KB Financial stated, "We will continue to support various cultural and artistic initiatives to connect people and invigorate local communities."
* This article has been translated by AI.
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