Hyundai Steel has introduced an integrated brand, 'H ONE,' encompassing both rolled and welded H-beams, as part of its strategy to penetrate the high-value construction steel market. This move is seen as a response to the growing demand for large construction projects in the U.S., including artificial intelligence (AI) data centers and semiconductor factories.
On October 12, Hyundai Steel held a launch event for the 'H ONE' brand at the Pangyo Techno Valley Town Hall in Seongnam, Gyeonggi Province, attended by key clients, structural engineers, and industry association representatives.
'H ONE' expands Hyundai Steel's existing business focus from rolled H-beams (RH) to include welded H-beams (BH), creating a comprehensive solution brand.
The expansion of Hyundai Steel's product portfolio is driven by changes in the construction market. The demand for large construction projects, such as AI data centers, semiconductor fabs, skyscrapers, and large logistics centers, has led to diverse requirements for H-beam specifications and structural performance.
In particular, investments in AI data centers and advanced manufacturing facilities in the U.S. are expected to increase the demand for high-value construction steel. Hyundai Steel aims to explore new market opportunities by promoting high-value products amid tightening U.S. steel import regulations.
As the structural and design conditions of buildings become more varied, the ability to provide a stable supply of standard H-beams, as well as to flexibly respond to project-specific special specifications, becomes crucial.
To address these market changes, Hyundai Steel has integrated the distinct strengths of RH and BH under a single brand and established a product supply system tailored to meet diverse customer needs.
RH is produced by rolling semi-finished products into a single piece, offering uniform quality and stable supply capabilities. In contrast, BH is made by cutting and welding plates, allowing for flexible responses to project-specific special design conditions, such as large cross-sections or non-standard specifications.
As the largest supplier of RH in South Korea, Hyundai Steel has expanded its business scope to include BH, leveraging its long-standing production and sales capabilities and customer network. Notably, it has selected 130 core BH specifications that meet structural characteristics, such as load-bearing capacity, and can ensure stable management of welding quality during production, thereby broadening the range of product options for customers.
Kim Sung-min, Executive Vice President of Hyundai Steel's Sales Division, stated, "Based on the product portfolio and customer response capabilities of H ONE, which encompasses both RH and BH, we aim to comprehensively address various H-beam demands and establish ourselves as the go-to integrated solution brand for customers' H-beam-related needs and concerns."
* This article has been translated by AI.
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