Naver and Naver Pay are expanding their collaboration to support the digital transformation of small businesses, enhancing payment infrastructure, marketing, and financial services.
On October 13, Naver and Naver Pay announced a partnership with the Small Business Association and the Korean Confectionery Association to promote digital transformation and cooperative efforts among small businesses.
This agreement aims to improve the digital payment environment for local small businesses and enhance operational efficiency.
Initially, support will be provided for the introduction of the offline integrated payment terminal 'Npay Connect' at member stores of the Korean Confectionery Association and those affiliated with the Small Business Association. Npay Connect is an offline integrated terminal that supports card, QR, near-field communication (NFC), and facial recognition-based payments.
Efforts will also be made to promote data utilization and financial service integration for small businesses. Through Naver Smart Place and Naver Pay, businesses will be able to track sales, payment status, and local market trends, while financial services and preferential benefits will be linked for users of Npay Connect.
Additionally, Naver will assist in creating promotional content using its short-form service 'Clip' and support training programs through the Korean Confectionery Association's curriculum and the Small Business Association's regional network.
Naver Pay will also implement Npay Connect at offline events such as the 'Seoul Bakery Festival' hosted by the Korean Confectionery Association to support the promotion and market expansion of participating businesses.
Park Sang-jin, CEO of Naver Pay, stated, "This agreement signifies the establishment of a collaborative system that provides essential support in digital infrastructure, marketing, finance, and education for small businesses. We will continue to expand support measures that can be felt on the ground."
* This article has been translated by AI.
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