Hyundai Motor Company, in collaboration with the Tate Museum in the UK, is presenting a contemporary art exhibition that allows visitors to experience various senses through sound.
The exhibition, titled 'Hyundai Commission: Tarek Atoui: Hold,' will run from October 13 until April 11 of next year at Tate Modern in London.
The Hyundai Commission is part of a long-term partnership between Hyundai and the Tate Museum that began in 2014. This year, Lebanese artist and composer Tarek Atoui is the 11th artist to participate.
Atoui has been known for his research on traditional instruments and music from around the world, creating works that allow audiences to experience sound through not just hearing, but also touch and sight.
The exhibition utilizes the high ceilings and spaciousness of the Turbine Hall to arrange wind and percussion instruments, along with sculptural works, into a cohesive orchestra.
It reinterprets traditional wind instruments from China and Southeast Asia, the Korean traditional drum, and the Uzbek brass instrument known as the 'karnay,' combining them with electronic sound devices.
During the exhibition, live performances featuring musicians and electronic music artists will be held regularly. Hyundai plans to extend its partnership with the Tate Museum until 2036, continuing its cultural exchange and support for the arts through contemporary art.
A Hyundai representative stated, 'This exhibition connects different cultures and communities through the medium of sound.'
Meanwhile, Hyundai is expanding its global art sponsorship activities in collaboration with major art institutions such as the Metropolitan Museum of Art and the New Museum in New York.
* This article has been translated by AI.
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