The Korea Small and Medium Business Distribution Agency will hold an offline promotion to support the product marketing and sales expansion of startup companies from October 16 at Hyundai Department Store in Sinchon and Yongsan I-Park Mall.
According to Han Yuwon on October 14, the 'Beauty Festa' will take place at Hyundai Department Store in Sinchon from October 16 to December 15, featuring 82 early-stage beauty brands.
This event, held on the fifth floor of the U-Plex at Hyundai Department Store, will include a space for visitors to experience various products such as skincare, makeup, hair, and body care, as well as product demonstrations featuring influencers and participating companies.
Earlier, Han Yuwon hosted a Beauty Festa at Hyundai Department Store in Pangyo on October 1, which featured 48 startup companies.
At Yongsan I-Park Mall, an offline exhibition titled 'The Garden' will showcase products from 30 early-stage small and medium enterprises until October 21.
Lee Tae-sik, CEO of Han Yuwon, stated, "The offline pop-up store event held at Hyundai Department Store in Pangyo until October 8 attracted over 27,000 visitors, effectively promoting early-stage beauty brands and products. We will continue to support passionate startup companies to ensure their products gain visibility and recognition through major retail channels with high foot traffic."
* This article has been translated by AI.
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