Woojung Free Life is expanding its business scope to target the growing single-person household and senior markets, moving beyond traditional funeral services to offer total life care services.
On October 14, the company held the 'Woojung Free Vision Forum 2027' at Bottega Maggio in Seongdong-gu, Seoul, where it shared its strategic direction for this expansion.
The forum was attended by 320 participants, including members of the nationwide sales organization and employees, and aimed to enhance sales competitiveness and transition to a total life care platform. The event began with a leadership lecture by Yoon Suk-geun, chairman of Woojung Group, followed by a presentation from CEO Moon Ho-sang and a sales strategy meeting.
In his lecture titled 'Leadership Driving Change in Sales,' Chairman Yoon shared insights from his extensive sales experience and management philosophy, outlining the leadership qualities and growth strategies necessary for sales organizations in a changing market.
Chairman Yoon emphasized, 'Leaders must first demonstrate a positive attitude to foster growth, as a positive mindset is the starting point of leadership and a driving force for greater development.'
CEO Moon presented the direction for the 'Funeral Service 3.0' era, which aims to expand beyond traditional services to encompass comprehensive life care, under the theme 'Growth Does Not Stop. Challenge, Innovate, and Leap Forward.' The subsequent sales strategy meeting focused on sharing key achievements and discussing sales strategies for growth in the coming year.
A representative from Woojung Free Life stated, 'This forum was an opportunity to share our vision for future growth and prepare the nationwide sales organization for the leap in the coming year. We aim to strengthen customer-centric services and on-site competitiveness to grow into a total life care platform that supports customers from start to finish.'
* This article has been translated by AI.
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