Points accumulated from shopping are now being transformed into investments in stocks and funds. A new service that connects points earned from purchases to investment benefits has emerged, allowing securities firms to attract potential customers and enhance their mobile platform competitiveness.
According to the financial investment industry on the 15th, Hana Securities recently launched a 'Shopping Accumulation' service that links shopping and investing. By using the Hana Securities V app, customers can earn 3-4% of their payment as Hana Securities points when shopping at partnered retailers like Coupang and Market Kurly.
The accumulated points can be exchanged for investment benefits such as stock purchase coupons through the Hana Securities points service. The maximum accumulation limit per day is 100,000 points. Points are credited within 30 or 60 days after the purchase, depending on the partner, and the expected amount can be checked in the app.
Kiwoom Securities also offers Kiwoom points through the 'Lifestyle/Benefits' menu in its MTS app, Hero's Document S#. By accessing the Naver Plus Store through the app, customers can receive up to 4% of their purchase amount as additional Naver rewards without a separate application process. The accumulated Kiwoom points can be used like cash for investing in fractional shares and funds.
KB Securities has also recently created a way to start investing without a separate brokerage app. Within the OK Cashback app, users can access 'Today's Investment' to open a KB Securities account and trade domestic and international stocks, including fractional investments. It is also possible to convert OK Cashback points earned in daily life into deposits in a KB Securities account.
These services are seen as strategies to lower the barriers to investment while guiding customers to the brokerage platforms. By naturally linking points accumulated during shopping to investment benefits, firms aim to attract potential customers and increase the frequency of service use among existing clients.
A representative from the financial investment industry stated, "As competition to attract customers intensifies, there is growing interest in services that enhance investment accessibility in daily life. It is important to provide avenues for investors to approach investing more easily and conveniently."
* This article has been translated by AI.
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