Com2us Platform is continuing its push into the Japanese business-to-business (B2B) market with its game backend service, 'Hive.' The company aims to expand its overseas client base by sharing strategies for global game operations and entry into the Korean market with local game companies.
On October 16, Com2us Holdings announced that its subsidiary, Com2us Platform, held a B2B seminar in collaboration with Japanese game company Mynet and Korean game reward platform PlayO, targeting industry professionals.
The seminar, held in Tokyo, attracted over 50 attendees from major local game developers and publishers. The three companies shared their platform technologies and business capabilities while exploring various possibilities for successful service strategies and collaboration in the global market.
During the event, Com2us Platform presented on the topic of 'Preparing for Global Game Services.' The presentation highlighted how the 'Hive' backend service can address essential functions for global operations, such as login, payment, web stores, community management, data analysis, and customer support, while also sharing the latest trends in the Korean mobile gaming market.
Mynet discussed 'Core Gamer Characteristics in Japan and Korea and Long-term Service Expertise,' while PlayO presented on 'User Data-Based Strategies for the East Asian Market.' The networking session that followed allowed participating companies to exchange insights and develop concrete collaboration plans to connect the Japanese and Korean gaming markets.
Com2us Platform is expanding its B2B operations centered around the Hive game backend platform. Initially developed as an in-house platform, Hive has been commercialized for external game companies, broadening its B2B business scope to include cloud and system integration services. Recently, the company launched 'Hive Axil,' an AI-focused game backend platform that allows backend settings and functions to be integrated through natural language commands.
A representative from Com2us Platform stated, 'Through this seminar, we aim to enhance collaboration by combining expertise in various fields to assist Japanese game companies in entering the Korean and global markets, as well as helping Korean game companies establish a foothold in Japan.'
* This article has been translated by AI.
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