Hyundai Department Store is launching a resource circulation campaign that repurposes eco-bags donated by customers into shopping bags for its food court.
Starting October 21 and running through October 30, the store will conduct the 'Re:Bag' campaign at its Trade Center location, targeting H Point members.
The Re:Bag initiative involves collecting unused eco-bags from customers, which are then sorted, cleaned, and redesigned into shopping bags. In July, Hyundai Department Store received over 3,000 eco-bags through its '365 Recycle' campaign and produced 1,500 Re:Bags.
Customers can request a Re:Bag instead of purchasing a paper shopping bag or a waste disposal bag when checking out at the Trade Center food court, receiving one free Re:Bag per day. Additionally, customers using Re:Bags will receive a 100 won discount on their food court purchases.
Members of the Ministry of Climate, Energy, and Environment's 'Carbon Neutral Point Green Living Practice' program can earn an additional 100 won incentive. Hyundai Department Store cardholders will also receive 100 Green Friends mileage points, which can be converted into 2,000 H Points after accumulating 2,000 points.
To promote the use of Re:Bags, customers who return their Re:Bags to the Trade Center's customer service desk by November 20 will receive an additional 2,000 H Points.
This campaign originated from ideas generated during the 'Youth Climate Action Open Innovation' initiative conducted this year by Hyundai Department Store, the Ministry of Climate, Energy, and Environment, and the Korea Environmental Preservation Agency. The Re:Bags feature the slogan 'EVERY BAG HAS ANOTHER TRIP.'
Hyundai Department Store plans to use the Trade Center location as a test store to monitor the usage and return rates of Re:Bags, as well as customer reactions, before considering expansion to food courts in other locations.
Yang Myung-seong, Executive Director of Sales Strategy at Hyundai Department Store, stated, “We are continuing various eco-friendly activities to reduce the use of disposable products in our food courts. We plan to consistently develop and introduce eco-friendly programs that resonate with more customers.”
Additionally, Hyundai Department Store is engaged in an eco-friendly social contribution initiative that features scarves made from recycled padding materials donated by customers. The store has sorted and recycled 120 kg of down and goose filling from over 1,000 donated padded jackets.
To ensure high-quality products, Hyundai Department Store collaborated with National Geographic Apparel for the production. The products went on sale on October 12, and for each item purchased, another will be donated to children in vulnerable communities facing cold weather.
* This article has been translated by AI.
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