A Special Day of Riding Scooters and Giving Back with Kids
On the morning of October 17, colorful scooters filled the Mi-sah River Park in Hanam, Gyeonggi Province, as participants gathered for the 14th Annual Micro Family Kick & Run event, organized by the Swiss premium mobility brand Micro Scooters.
The Micro Family Kick & Run is a signature family-oriented charity event held every autumn, emphasizing the joy of completing the course together rather than focusing on rankings or records. The event promotes the value of giving back to the community.
The highlight of the event is the 'Kick & Run,' where children ride scooters alongside their parents over a designated distance. The goal is not to see who finishes first, but for families to match their pace and complete the course together.
Lee Jeong-yi, CEO of Micro Scooters, stated, "This year, we are promoting a campaign called 'Let’s Ride Safely, Not Quickly.' We aim to teach children how to ride correctly and safely through this event."
The enthusiasm for participation was high, with over 1,100 individuals selected through a lottery, resulting in a competition ratio of 10 to 1.
Although the official event began at 9:30 a.m., families were already bustling in the area early in the morning. Children rode their scooters around the venue while parents checked their children's safety gear, preparing for the exciting moments ahead.
The Kick & Run took place on a 1.5-kilometer course along the park's lake, with participants divided into groups A through E for safety reasons.
When the starting signal was given, children eagerly pushed off, while parents walked or jogged alongside them, encouraging those who lagged behind. Event staff positioned throughout the course cheered and clapped to motivate the young participants.
Upon crossing the finish line, the children's faces lit up with pride and joy, mirrored by their families. Every child who completed the course received a special medal featuring a music box.
Fun continued beyond the Kick & Run course, with various activities and events for families throughout the venue. Programs aimed at raising awareness about disabilities and the importance of environmental protection also attracted attention.
This year, 12 brands, including Helinox, Ben & Jerry's, Mad for Garlic, Lindt, Orion, Arne Skincare, Apricot Studio, School The Keepers, and Denps, participated as partners, enhancing the event's offerings.
Most notably, the day's enjoyment was made even more special by the spirit of giving. All entry fees collected from participating families were donated to the Purme Foundation to support rehabilitation for children with disabilities.
This charitable effort has continued for 14 years, with the memories created by families running together helping to support the treatment and recovery of other children.
A family participating for the first time shared, "Seeing my child so excited and happy made me happy too." They added, "Learning that the entry fee helps with rehabilitation for children with disabilities made it even more meaningful. I now understand why this event is so popular every year."
* This article has been translated by AI.
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