CJ OliveNetworks is enhancing benefits for foreign members visiting South Korea. Following the launch of 'CJ ONE Global' on October 14, the company plans to introduce a specialized transportation card for foreign visitors that integrates CJ ONE membership transportation features by the end of the year.
On October 20, CJ OliveNetworks announced a partnership with the mobility fintech company, Mobility Joy, to expand customer benefits into the mobility sector. The agreement was signed on October 19 at Mobility Joy's headquarters in Jung-gu, Seoul, with key officials including CJ OliveNetworks CEO Yoon Sang and Mobility Joy CEO Lee Jeong-hwan in attendance.
Mobility Joy has established and operates public transportation infrastructure in over 120 local governments nationwide. The company offers prepaid card-based payment and mobility platform services, including the Easy Card, Mobile Easy, and Tagris, with an annual gross merchandise volume exceeding 7.2 trillion won as of 2025.
This partnership aims to enhance customer benefits following the launch of the CJ ONE Global service. CJ ONE has established a global membership system that allows users to sign up and earn and redeem points through email verification. Exclusive benefits for global members are available at key travel destinations for foreign visitors, including N Seoul Tower, Tous Les Jours, Emart24, and CU.
CJ OliveNetworks has also strengthened its membership service for foreign visitors with CJ ONE Global, which allows sign-up using only email verification without a domestic phone number. The company plans to expand supported languages and enhance customized features for global members.
With the collaboration with Mobility Joy, the focus will also extend into the mobility sector. The two companies plan to launch a specialized transportation card for foreign visitors that combines CJ ONE membership and Mobility Joy's transportation features by the end of the year.
Foreign tourists will be able to use this card for public transportation while earning and redeeming points at CJ ONE partner locations. The card will be distributed through Mobility Joy's retail network, including airports and convenience stores.
A representative from CJ OliveNetworks stated, "CJ ONE aims to expand global membership for foreign tourists and connect the entire travel experience—from airport arrival to transportation, shopping, food and beverage, and culture—through a single membership system."
Benefits for domestic CJ ONE members will also be enhanced. The company plans to develop specific measures to ensure that existing Mobility Joy card users and new customers can derive tangible value while using public transportation.
Additionally, both companies plan to continuously explore new value-added services and joint business models based on their respective membership infrastructure and mobility and payment capabilities, including advertising and marketing campaigns.
Yoon Sang, CEO of CJ OliveNetworks, remarked, "This partnership with Mobility Joy lays the foundation for a membership system and benefits for foreign visitors, positioning CJ ONE as a lifestyle-oriented membership that encompasses customers' everyday mobility needs."
* This article has been translated by AI.
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