Actress Idahae has made headlines after reportedly generating approximately 200 billion won (about $17 million) in sales during a Chinese live commerce broadcast just two hours before her upcoming childbirth.
On October 18, Idahae shared on her social media, "I rushed to support the wonderful woman Dandan's live broadcast for Double Eleven," along with photos and videos from the event held in Hangzhou, China.
This broadcast was hosted by Dandan, a well-known local influencer, in anticipation of China’s largest shopping event, Double Eleven, which takes place on November 11. Idahae participated as a guest.
The released footage showed Idahae and Dandan broadcasting side by side in a space adorned with large screens and elaborate decorations. Idahae, who is expecting her first daughter in November, appeared in a lavish dress that highlighted her pregnancy.
Notably, the broadcast featured a display indicating sales of 100 million yuan (approximately 200 billion won), achieved within about two hours of the broadcast's start.
The scale of the event was significant, with Idahae noting that around 500 staff members were involved and five electric cars were offered as prizes. She expressed her admiration for the scale of the preparation, stating, "It’s an incredible scale prepared by Dandan and 500 staff members for just one live broadcast. I was truly impressed by their dedication and enthusiasm."
Idahae also expressed gratitude to Dandan for considering her condition during her pregnancy, saying, "Thank you so much for coming all the way to Hangzhou and for your constant care and attention. I always think of you as more of an older sister than a younger sibling. Your overflowing energy is truly remarkable."
Idahae has been active in the local live commerce market, leveraging her proficiency in Chinese. She previously appeared on the MBC entertainment program 'Radio Star' in 2024, where she discussed the Chinese live broadcasting market and her experiences.
During that appearance, she explained, "Live broadcasting is thriving in China, but there are many restrictions. Speaking Chinese is essential, and it’s difficult for foreign entertainers to participate easily." She added, "As far as I know, only Choo Ja-hyun and I can do live broadcasts."
In China, local celebrities also participate in live commerce. Idahae mentioned during the broadcast that Hong Kong actor Andy Lau and Taiwanese singer-actor Jay Chou, as well as Hong Kong actress Zhang Baizhi, typically generate around 100 million yuan in just four to five hours. She noted that influencer Li Jiaqi has recorded sales of up to 10 trillion won in a single day.
However, when asked if she achieves similar sales figures, Idahae replied, "Compared to them, my sales are much lower."
Chinese live commerce operates by having celebrities or influencers introduce products in real-time broadcasts while interacting with viewers. During major shopping events like Double Eleven, broadcasts featuring famous stars and various discounts and giveaways are particularly concentrated.
* This article has been translated by AI.
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