Samsung Electronics has introduced the Galaxy Buds On, its first clip-on wireless earbuds designed to rest on the ear without blocking it. This new form factor combines the advantages of open and in-ear designs, marking a significant move into the mobile audio market.
On October 20, Samsung held a product launch event where it showcased the Galaxy Buds On and highlighted its key technologies. The company aims to expand consumer choices in response to the growing demand for open-type earbuds while leveraging its unique audio technology to secure market leadership.
Nam Hyun-jung, a product planning group leader in the Mobile Experience (MX) division, stated, "Users often feel fatigued when they have to remove one earbud to converse or want to hear ambient sounds while using wireless earbuds. The Galaxy Buds On is the first clip-on product designed to allow comfortable audio enjoyment without blocking the ear."
According to industry reports, about 73% of clip-on earbud users also own in-ear models, switching between them based on the situation. Seven out of ten users wear traditional wireless earbuds with strong noise-cancelling (ANC) features in immersive environments, while opting for open-type earbuds during outdoor activities like running.
Designed for outdoor activities, the earbuds focus on providing an optimal fit for various ear shapes. Nam explained, "Just as fingerprints vary, ear shapes differ among individuals, making it a challenge to provide uniform comfort and stability. We collected 119 million ear data points from diverse races and age groups and conducted AI optimization simulations."
To enhance sound and call performance, the Galaxy Buds On addresses the limitations of clip-on designs. It features twin boost speakers, which consist of two woofers to overcome the weakness of bass that occurs when the distance from the eardrum increases.
The Galaxy Buds On is the first in the series to incorporate noise leakage reduction technology, minimizing sound escaping in public places like subways and cafes.
Call quality is also improved with three microphones, a bone conduction vibration sensor (VPU), and a machine learning-based "Intelligent Clear Call" solution that ensures clear voice transmission even in noisy environments.
Lee Myung-hwan, the group leader, emphasized, "Galaxy wearable products have consistently built up technology for comfort, stability, and exceptional call quality that minimizes surrounding noise. This product offers significant premium value and seamless integration with Galaxy smartphones for customers."
The Galaxy Buds On also features a new "automatic left-right recognition" function for enhanced user convenience. Unlike traditional wireless earbuds, the built-in accelerometer detects the direction of gravity, automatically assigning audio to the left or right side based on which earbud is removed from the case.
Integration with Galaxy AI has also been strengthened. Users can activate the conversational AI "Gemini Live" with the voice command, "Hey Google, let’s chat." The earbuds also support head gestures to answer calls or dismiss alarms by nodding or shaking the head.
Regarding the relatively high price of 299,000 won, Lee stated, "Wearable products must be tried on to appreciate their value. They offer world-class comfort, stability, excellent call quality, and a seamless experience with Galaxy phones, providing ample premium value that we believe customers will respond positively to."
The official launch date for the Galaxy Buds On is set for October 27, with the product available in a single black color option.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.