TikTok shared marketing strategies aimed at expanding its influence in the digital advertising market with key domestic brands and advertising agency representatives. The company presented ways to connect brand awareness to purchase conversion using artificial intelligence (AI) solutions and creator collaborations.
On October 20, TikTok held its largest business event, 'TikTok Summit Korea 2026,' at the Grand InterContinental Seoul Parnas, attended by over 500 representatives from major domestic brands and agencies.
The event was themed 'The Moment You See, The Moment You Fall, The Moment You Want.' TikTok introduced marketing strategies that leverage community, AI, and creators to translate user interest into actual business results.
Shichi Woo, General Manager of TikTok Korea's Global Business Solutions, emphasized that TikTok serves as a 'full-funnel marketing' platform that encompasses everything from brand awareness to purchase conversion. He stated, 'TikTok is a platform where measurable interest leads to business growth.'
TikTok also highlighted its growth as an advertising platform based on Sensor Tower data. According to Sensor Tower, TikTok's global average daily usage time is 93 minutes, the longest among major advertising platforms. The domestic advertising growth rate in the third quarter was 1.8 times the industry average compared to the first quarter of this year. Shin, the director, described TikTok as 'a platform rapidly expanding its influence based on high user engagement.'
The main session featured a panel discussion with Son Young-ha and Ok Aeni from the advertising agency Cheil Worldwide, Kim Young-bin from Shinhan Bank's delivery app 'Ddaeng-yo,' Lee Seong-wook from the franchise 'No More Pizza,' and creator Sin, who shared case studies of TikTok creator collaboration campaigns.
In-depth sessions covered AI-based performance marketing, brand growth strategies, and TikTok Shop strategies to support domestic companies entering overseas markets. Attendees experienced TikTok advertising products and AI solutions at the 'Product Experience Zone' and discussed tailored marketing execution plans with TikTok experts at the '1:1 Consulting Zone.'
General Manager Shichi Woo remarked, 'TikTok has established itself as a business platform that connects brands and consumers engagingly, not only on the global stage but also in the domestic market. We will support the domestic and international growth of Korean companies through our strong community, AI solutions, creator collaborations, and TikTok Shop.'
* This article has been translated by AI.
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