Doosan Construction has received the Minister of Land, Infrastructure and Transport Award in the design category at the 2026 Aju Economic Construction Awards. The company was recognized for integrating design competitiveness across the entire complex, including exterior, landscaping, and community aspects, thereby enhancing residential value.
Doosan Construction has moved away from uniform apartment designs, introducing differentiated residential products that reflect the characteristics of each project's location and demand. The focus has been on improving the quality of living spaces by considering not only aesthetics but also the actual living patterns and convenience of residents.
Particularly, the company has concentrated on connecting exterior design, landscaping, and community facilities into a cohesive residential experience. This approach considers movement, relaxation, and leisure activities within the complex to enhance overall residential satisfaction.
In the current housing market, design has become a key factor in determining the appeal of apartment products, surpassing mere decorative elements. Factors such as location and pricing, along with non-price competitiveness like exterior design, landscaping, and community facilities, are increasingly influencing consumer choices.
Construction companies are also focusing on differentiation for each complex. Even under the same brand, the exterior and community configurations vary based on regional characteristics and target demographics, while landscaping and shared spaces are used to strengthen brand image.
Doosan Construction is leveraging design as a core competitive advantage to enhance residential satisfaction and complex value. The strategy aims to improve the completeness of residential products by ensuring both practicality and aesthetics.
In particular, the company seeks to differentiate itself through designs that enhance the convenience of spaces actually used by residents while maintaining a sense of unity and symbolism throughout the complex. The emphasis is placed on designs that can be experienced during the living process rather than just visually striking exteriors.
This strategy is also contributing to strengthening brand competitiveness. As differentiation among residential products becomes more challenging, design has emerged as a key criterion for consumers to remember and evaluate a complex.
Doosan Construction plans to continue expanding designs that reflect the characteristics of project sites and resident demands. The company aims to organically connect exterior design, landscaping, and community facilities while enhancing both practicality and aesthetics to present differentiated residential spaces.
A representative from Doosan Construction stated, “The role of design in residential spaces is becoming increasingly important. We will continuously enhance the completeness of our products and spaces so that residents can truly feel the value in their daily lives.”
* This article has been translated by AI.
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