SOOP is collaborating with Jeungpyeong County in South Chungcheong Province to create content that leverages local cultural and tourism resources. The partnership aims to co-develop various programs, including performances and local festival explorations featuring streamers, while enhancing online promotion and interaction between residents and users.
On October 22, SOOP announced that it had signed a memorandum of understanding with Jeungpyeong County to promote local culture and content.
The signing ceremony took place on October 21 at the Dokseowang Kim Deuk-sin Literary Museum in Jeungpyeong County, attended by SOOP CEO Lee Min-won and Jeungpyeong County Mayor Lee Jae-young.
According to SOOP, the agreement aims to combine the county's cultural, tourism, and industrial resources with SOOP's platform and content creation capabilities. The goal is to highlight the region's appeal and foster exchanges between the local community and online platforms.
Under the agreement, the two parties will collaborate on: 1) discovering and disseminating content utilizing local resources, 2) co-planning content linked to the region, 3) enhancing interaction between local residents and SOOP streamers and users, 4) promoting the region through the SOOP platform, and 5) utilizing local facilities and resources for content production.
SOOP will handle content creation and dissemination based on its streamer network and platform, while Jeungpyeong County will support content production by connecting relevant facilities and local resources.
Building on this foundation, the two organizations plan to implement programs such as relay busking, tribute performances, local festival explorations, and on-site events. Streamers will create content that showcases the region's culture and spaces, providing opportunities for local residents and online users to participate together.
Previously, the two entities introduced regionally linked content through the 'SOOP X Jeungpyeong Relay Busking' event in September.
SOOP has been engaged in content creation utilizing local cultural and tourism resources. In December of last year, it signed a memorandum of understanding with the Daejeon Information and Culture Industry Promotion Agency to foster the local content industry.
Lee Min-won, CEO of SOOP, stated, "Every region has its unique stories and cultures, and by translating these into content, we can connect with more people in new ways. We will continue to capture the diverse aspects of the region in collaboration with streamers and grow together with the community."
* This article has been translated by AI.
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