Dongwon Group's brand campaign 'Answering Needs' has been recognized as an outstanding marketing case by the Korea Advertisers Association.
On October 22, Dongwon Group announced that it received the 'Marketer of the Year Award' in the brand category at the '2026 Korea Advertisers Conference' held at the Chosun Hotel in Jung-gu, Seoul. The KAA Awards is an annual ceremony hosted by the Korea Advertisers Association, honoring key contributors to the development of the media and marketing ecosystem over the past year.
This award is seen as a result of the brand innovation project initiated under Chairman Kim Nam-jung. Since 2024, Dongwon Group has been implementing the 'Beyond Tuna' project, which aims to expand its corporate image from a tuna-centric focus to various business areas, including seafood, food, materials, and logistics.
In May of last year, the company declared 'Answering Needs' as its new brand slogan, reflecting its identity and commitment to responding to societal needs. Since then, it has communicated its brand message through traditional advertising channels as well as its official social media platforms.
Notably, the official YouTube channel 'Dongwon TV' and Instagram have regularly featured four series: 'Need Recharge Station,' which introduces individuals and organizations addressing societal needs; 'Sephil Dapsa,' showcasing employee stories; 'One Boxing,' demonstrating how products and services are utilized in daily life; and 'JOB Haksa Jeon,' where current employees share job information with job seekers.
From August of last year to July of this year, a total of 75 pieces of content were produced, accumulating 54.06 million views.
For the first time in its history, the group also launched image advertisements that garnered high viewership. Last year, two advertisement videos introducing Dongwon Group's business areas and talent profile surpassed 110 million views on social media. In September, the company released a third advertisement themed 'Creating Answers Where the Future is Needed.'
A Dongwon Group representative stated, 'This award is the result of consistently delivering the brand philosophy of 'Answering Needs' through content. We will continue our brand communication to help consumers easily understand and experience Dongwon Group's business and social roles through diverse content.'
* This article has been translated by AI.
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