Lotte Wellfood announced that it will introduce its new product, 'Chefood Cheese Pork Cutlet,' on Naver Live Commerce's 'New Product Show' on the 27th.
The Chefood Cheese Pork Cutlet is a frozen convenience food containing 47% whole mozzarella cheese. It is a follow-up product to the existing 'Chefood Loin Pork Cutlet,' targeting consumers who prioritize the amount and texture of cheese.
The new product emphasizes the stretchy texture of cheese when the pork cutlet is sliced, featuring a generous amount of whole mozzarella cheese. The company explained that it uses fresh breadcrumbs for the coating and employs a triple frying method to achieve crispiness. It can be easily cooked in an air fryer without additional oil.
Lotte Wellfood's existing product, 'Chefood Loin Pork Cutlet,' was recognized as an excellent product in taste evaluation during a frozen pork cutlet quality comparison test conducted by the Korea Consumer Agency last year. The company plans to expand its product line to include cheese pork cutlets based on the quality competitiveness of its existing products.
In the Korea Consumer Agency's quality comparison test last year, the prices of four types of cheese pork cutlets ranged from 1,773 to 2,852 won per 100 grams, showing a price difference of up to 1.6 times. The amount and texture of cheese varied among the products.
The Chefood Cheese Pork Cutlet will be available in a 280g package at major supermarkets and online shopping malls.
On the 27th, alongside the Naver 'New Product Show' broadcast, Lotte Wellfood plans to hold a discount event for Chefood products during the 'Nopda Sale' period. The event will include products such as 'Chefood Crispy Chicken,' 'Hot Crispy Chicken,' 'Supreme Chicken,' and 'Chili Mayo Chicken.'
A Lotte Wellfood representative stated, "This new product is packed with whole mozzarella cheese for consumers who prefer rich flavors and textures. We will continue to introduce differentiated products that reflect trends and expand the Chefood frozen convenience food lineup."
Meanwhile, Lotte Wellfood is operating the 'World Cone 40th Amazing Museum' at the main square on the GF floor of Lotte Premium Outlet in Uiwang until the 28th of this month. The operating hours are from 10:30 AM to 9 PM daily.
The pop-up store is designed to allow visitors to experience the brand's history from its launch in 1986 through exhibitions, tastings, and games. In the 'Eat World Cone' area, visitors can add chocolate toppings to their selected World Cone and enjoy it.
* This article has been translated by AI.
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