JEXYMIX is strengthening its market presence in Thailand by securing a distribution network with CP Group. The company has started sales in 67 Macro stores across the country and plans to expand its sales channels based on market response.
On October 23, JEXYMIX announced a distribution partnership with CP Extra, a subsidiary of CP Group. CP Extra operates Thailand's largest wholesale brand, Macro, and the hypermarket Lotus, engaging in both online and offline distribution across more than ten countries in Asia.
Under this agreement, JEXYMIX will sell clothing and accessories through CP Extra's online and offline distribution networks. Online sales will feature products on the Lotus and Macro Pro platforms, while offline sales have commenced in 67 Macro stores, with plans to expand to Lotus stores in the future.
The supplied products include popular women's activewear such as the 'Heva Crop Top,' 'Gela Intention Square Bra Top,' 'V-UP 3D Plus Leggings,' and 'Gela Intention Biker Shorts.' The selection was made considering the preferences of Thai consumers and the local distribution environment.
JEXYMIX aims to use Thailand as a base for its Southeast Asian market strategy, focusing on expanding local distribution channels and enhancing brand awareness. The company plans to increase its engagement with local customers and expand its business into major Southeast Asian countries, particularly leveraging its collaboration with CP Extra.
A JEXYMIX representative stated, "Thailand is one of the key strategic countries for expanding into the Southeast Asian market. Through our partnership with CP Group's distribution network, we aim to quickly enhance our connections with local consumers and strengthen our global brand competitiveness in the Southeast Asian market from Thailand as our base."
Meanwhile, JEXYMIX is also intensifying its marketing efforts in the Chinese market, planning to expand its offline sales network and increase engagement with local consumers through online channels, global models, and K-culture content.
* This article has been translated by AI.
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