Sejong Group's fashion edit shop Wellmade's women's brand Dailist is introducing winter products focused on materials and practicality, along with an influencer collaboration photoshoot that suggests winter outfits.
Dailist announced the launch of its winter collection and is hosting a 'Winter Exhibition' on the online Sejong Mall, featuring key items from the photoshoot.
This collection incorporates calm colors, soft textures, and relaxed silhouettes. Dailist has used 100% cashmere, cashmere blends, handmade wool, and corduroy materials, considering warmth and comfort.
Alongside the new product launch, Dailist also unveiled an influencer collaboration photoshoot. The photoshoot features outfits suitable for daily activities such as commuting and outings. It includes combinations of cashmere blend cardigans, curved pants, a check-patterned handmade long coat, a boucle jacket, and wide denim pants.
The knitwear includes a half-neck knit made from 100% cashmere, a cable-knit cashmere blend cardigan, and a relaxed oversized round cardigan. These can be worn alone or layered under outerwear. The bottoms feature semi-bootcut pants and skirts made from corduroy, as well as curved pants with seam details.
The outerwear collection consists of a check-patterned handmade tailored long coat, a mink hooded long coat, a boucle round-neck jacket, and a contrasting short down jacket. The variety in materials, lengths, and designs broadens the choices based on personal preference and occasion.
A representative from Sejong Wellmade stated, "As winter approaches, where warmth and practicality become essential, we have launched a winter collection focused on high-quality materials and classic designs for warm and practical basic items. We hope customers refer to the daily look guide featured in the photoshoot to complete their styling this winter."
Meanwhile, Dailist is expanding customer engagement this year through the establishment of official social media channels, collaborations with celebrities and influencers, and the operation of supporter programs. The company noted that its new products featuring 'adult women's core' styles have gained popularity this fall.
* This article has been translated by AI.
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