하이브가 전 세계 산하 레이블과 아티스트 지원 조직을 하나로 묶는 글로벌 통합 조직으로 개편하며 '멀티 홈' 글로벌 인프라 구축을 가속화한다.
On October 27, HYBE announced the expansion of its label service organization, which previously supported record distribution, marketing, and promotion for its labels, into a Global Label Services entity that will integrate support across its global subsidiaries. Juan S. Arenas, Chief Intellectual Property Officer of HYBE America, has been appointed as the new President.
The Global Label Services will serve as a central hub for HYBE’s music distribution, online and offline marketing, promotion, and public relations. It will support not only the international expansion of domestic artists but also the activities of foreign artists in South Korea and other regions. This initiative aligns with HYBE Chairman Bang Si-hyuk's strategy of 'Multi-home, Multi-genre,' aimed at enhancing connectivity and business infrastructure across global hubs.
As part of the organizational restructuring, HYBE has significantly strengthened its global expertise in distribution and artist services. Nicole Csabai, formerly of Interscope Records, has been appointed as Senior Vice President of Global Distribution, leading global distribution and partnerships from Nashville, Tennessee.
Additionally, a new 'Artist Success Unit' has been established to coordinate artist support as a dedicated communication channel with labels, with Melissa Victor-Burkhardt, formerly of Epic Records, joining as Executive Vice President. Johanna Fuentes, who has experience with CBS and Warner Bros., will also join the artist promotion team. Furthermore, a new Chief People and Transformation Officer (CPTO) position has been created, with Jenni Pfaff appointed to oversee global human resources and organizational innovation.
Lee Jae-sang, CEO of HYBE, stated, "This restructuring of the Global Label Services organization is part of building a global infrastructure that enhances the music distribution, marketing, promotion, and public relations capabilities of HYBE artists active on the world stage, including in Korea, Japan, the United States, Latin America, and India. It will serve as the starting point for expanding and enhancing our business infrastructure."
On October 27, HYBE announced the expansion of its label service organization, which previously supported record distribution, marketing, and promotion for its labels, into a Global Label Services entity that will integrate support across its global subsidiaries. Juan S. Arenas, Chief Intellectual Property Officer of HYBE America, has been appointed as the new President.
The Global Label Services will serve as a central hub for HYBE’s music distribution, online and offline marketing, promotion, and public relations. It will support not only the international expansion of domestic artists but also the activities of foreign artists in South Korea and other regions. This initiative aligns with HYBE Chairman Bang Si-hyuk's strategy of 'Multi-home, Multi-genre,' aimed at enhancing connectivity and business infrastructure across global hubs.
As part of the organizational restructuring, HYBE has significantly strengthened its global expertise in distribution and artist services. Nicole Csabai, formerly of Interscope Records, has been appointed as Senior Vice President of Global Distribution, leading global distribution and partnerships from Nashville, Tennessee.
Additionally, a new 'Artist Success Unit' has been established to coordinate artist support as a dedicated communication channel with labels, with Melissa Victor-Burkhardt, formerly of Epic Records, joining as Executive Vice President. Johanna Fuentes, who has experience with CBS and Warner Bros., will also join the artist promotion team. Furthermore, a new Chief People and Transformation Officer (CPTO) position has been created, with Jenni Pfaff appointed to oversee global human resources and organizational innovation.
Lee Jae-sang, CEO of HYBE, stated, "This restructuring of the Global Label Services organization is part of building a global infrastructure that enhances the music distribution, marketing, promotion, and public relations capabilities of HYBE artists active on the world stage, including in Korea, Japan, the United States, Latin America, and India. It will serve as the starting point for expanding and enhancing our business infrastructure."
* This article has been translated by AI.
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