Yoon Sang-hyun, Vice Chairman of Kolmar Group, identified the emergence of new brands and the connection between manufacturing and distribution as key drivers for the sustainable growth of K-Beauty. He explained that the ability for brands with innovative ideas to reach international consumers through manufacturing companies and global platforms is a competitive advantage.
On October 27, Yoon delivered a lecture titled "Is K-Beauty Sustainable?" at the 'Amazon Beauty in Seoul 2026' event held at the Grand InterContinental Seoul Parnas in Gangnam.
The event brought together approximately 10,000 industry professionals, including Yoon and Shin Hwa-sook, the representative of Amazon Global Selling Korea, to share global market strategies and discuss collaboration opportunities.
During his lecture, Yoon stated, "The driving force behind K-Beauty's growth is the continuous emergence of new brands. If there are good ideas, ODM companies like Korea Kolmar can produce the products, and global platforms like Amazon can connect them with consumers worldwide, creating an industrial ecosystem that makes this possible."
He added, "The true competitiveness of K-Beauty lies in the environment that allows new brands to continually emerge and grow. Kolmar and Amazon will also work together to ensure the continuous growth of K-Beauty."
Korea Kolmar set up booths at the event to showcase skincare, makeup, personal care, and sun care products and technologies, providing customer consultations. They operated a guidance space in collaboration with their packaging subsidiary, Yeonwoo, allowing consultations on formulations and packaging.
Additionally, a separate consultation area for Amazon was established to facilitate discussions between brands and prospective businesses on product development and global expansion.
A representative from Korea Kolmar stated, "We will continue to actively support the emergence of new K-Beauty brands and their global growth based on our partnership with Amazon."
Meanwhile, Korea Kolmar plans to strengthen its production capabilities centered around its Sejong factory to meet the global demand for 'Made in Korea.' Earlier this year, the company closed its factory in Beijing and was selected as a reshoring company, expanding its Sejong facility.
* This article has been translated by AI.
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