Samsung C&T's designer brand Junji is collaborating with 48 K-Pop artists for a fashion exhibition. The collection features garments primarily in black, utilizing leather materials and structural silhouettes.
On October 27, Samsung C&T announced that Junji participated in the 'Defesta The Origin' exhibition, a project involving artists and creators from various fields. The exhibition showcases the artists through photography, video, fashion, and art. The theme, 'Pahak' (破殼), symbolizes breaking out of an egg and moving into a new world.
Junji expressed the artists' identities through black garments that represent the brand. The clothing features leather materials and intricate tailoring, combining different items for a unique look. The designs create a sense of depth by contrasting restrained lines with inflated shapes. Layering outerwear also alters the form and proportions of the garments.
The exhibition will run until November 30 at the MPX Gallery located in the L3 North Atrium of the IFC Mall in Yeouido, Seoul. Following the Seoul exhibition, it will be held sequentially in major cities worldwide, starting in Tokyo in January.
Jung Wook-jun, the creative director of Junji, stated, 'This project will serve as a starting point for us to engage with diverse cultures around the world and continuously expand our influence in the global fashion market.'
Meanwhile, Samsung C&T's fashion division reported a revenue of 593 billion won and an operating profit of 54 billion won in the second quarter of this year, marking increases of 16.3% and 63.6%, respectively, compared to the same period last year.
* This article has been translated by AI.
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