LG Uplus announced on October 28 that it has secured the top position in the Internet TV (IPTV) category of the 2026 Artificial Intelligence Transition Quality Satisfaction Index (AX-QEI), organized by the Korean Standards Association.
The AX-QEI evaluates the quality of AI-integrated products and services based on customer experiences. LG Uplus achieved this recognition by applying AI technology to its IPTV service, U+tv, enhancing content discovery and viewing experiences, and improving user convenience through predictive inconvenience and proactive measures.
Specifically, U+tv allows users to find desired content through conversational AI, control playback speed, and set subtitles using the 'Ixi Voice Search.' Additionally, the 'Ixi Voice Chatbot' enables users to inquire about TV usage and pricing plans 24/7 using voice commands.
LG Uplus's commitment to enhancing customer experience extends to its mobile and call center services. This year, the National Customer Satisfaction Index (NCSI), organized by the Korea Productivity Center, recognized LG Uplus with first place in mobile phone services and for the fifth consecutive year in the IPTV category.
In the mobile phone services sector, the AI call agent 'Ixi-O' received positive feedback for its role in customer experience innovation.
Efforts to improve customer consultation quality were also acknowledged. LG Uplus's call center achieved dual recognition in the Call Center Quality Index (KS-CQI) for telecommunications, including mobile and high-speed internet/IPTV, for two consecutive years.
Furthermore, LG Uplus was recognized in the Korean Service Quality Index (KSQI) for its call center in the mobile and high-speed internet sectors as a 'Customer Delight Call Center,' and it ranked first in the KSQI customer touchpoint (MOT) category for specialized after-sales service (A/S) and mobile telecommunications evaluations. The company also maintained first place in the Digital Customer Experience Index (DCXI) for mobile telecommunications for three consecutive years.
Jung Hye-yoon, head of the CX Center at LG Uplus, stated, "Achieving first place in 11 major service and quality evaluations this year reflects our commitment to improving overall customer experience beyond specific services or features. We will continue to enhance convenience and value that customers can feel through AI and digital technologies."
* This article has been translated by AI.
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