AllMyTour, a global bed bank solution company based on artificial intelligence (AI), announced its participation in ITB Asia 2026 held in Singapore, where it explored global expansion of its AI-based hotel autonomous operating system and ways to increase the supply of domestic accommodations abroad.
Now in its 19th year, ITB Asia is a B2B trade fair that brings together stakeholders from the hotel, tourism, MICE (meetings, incentives, conferences, and exhibitions), corporate travel, and travel tech sectors. The event took place from October 21 to 23 at the Sands Expo and Convention Center in Singapore, attracting over 1,000 exhibitors and approximately 18,000 attendees.
During the event, AllMyTour introduced key technologies centered around Project Talos and unveiled its first customer-facing product, Talos Direct.
Project Talos integrates dispersed data and features an AI agent that autonomously handles repetitive hotel operations such as reservations, inventory, and settlements. Talos Direct, newly introduced, is a hotel direct sales website solution equipped with generative AI search optimization (GEO) and natural language search capabilities. It can be implemented without replacing existing websites, reducing reliance on online travel agencies (OTAs), which garnered interest from international stakeholders.
Throughout the event, AllMyTour engaged in detailed discussions with several global partners regarding collaboration. Meetings were held with local hospitality businesses, including Orchard Grand Court and International Service Apartments in Singapore, Lotus Desaru Beach Resort in Malaysia, and Onyx Hospitality Group in Thailand, concerning the implementation of Project Talos.
Since June, AllMyTour has been conducting a proof of concept (PoC) with the four-star Seoul Garden Hotel in South Korea, using the expertise gained to solidify collaborations and gradually expand the scope of application.
Discussions were also held to diversify distribution channels for supplying domestic direct contract accommodations abroad. Talks included integration of the Talos Hub API with companies such as Luxury Escapes (Australia), Team America (USA), Netstorming, Hashnap (Italy), and Booking Toro (United Arab Emirates). Additionally, to broaden the supply chain for offline overseas travel agencies that find API integration challenging, AllMyTour plans to commercialize a web booking service that allows reservations without separate integration.
AllMyTour is also exploring partnerships beyond accommodations. The company is negotiating to offer pre-order discount benefits at duty-free shops for its subscription membership, Awesome Member, in conjunction with a membership program set to launch at Kansai Airport in Japan this December. However, specific collaboration terms and implementation details have yet to be finalized.
Jung Hyun-il, CEO of AllMyTour, stated, "This ITB Asia 2026 was an opportunity to concretely confirm the potential for global distribution of Korean accommodations while expanding the possibilities for Project Talos abroad. We aim to diversify the overseas market for domestic direct contract accommodations and strengthen our global business foundation through collaboration with various global partners."
* This article has been translated by AI.
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