Pernod Ricard Korea has unveiled a limited edition product from its single malt whiskey brand, The Glenlivet.
On October 29, Pernod Ricard Korea held a launch event for the 'The Glenlivet 12-Year Provence Edition' at 'People the Terrace' in Cheongdam-dong, Seoul.
This new product is part of the 'Beyond Speyside' series, which incorporates cultural and flavor elements from around the world into whiskey. It is the first The Glenlivet product to undergo a finishing process in French white wine casks.
The whiskey features citrus and floral notes derived from Château Saint Marguerite white wine casks, complemented by nutty and spicy flavors from Ribera del Duero casks and sweetness from Sauternes casks. It also showcases fruit aromas reminiscent of white peaches, nectarines, and pears.
The launch event was themed around a journey from Scotland's Speyside to France's Provence. The venue was designed to reflect the landscapes and lifestyle of the Provence region, featuring cocktail and food pairing programs utilizing the new product.
The event was divided into sessions for bartenders and general guests. In the bartender session, Oh Yeon-jeong, brand ambassador for Pernod Ricard Korea, explained the characteristics and flavors of the casks used in the product.
A cocktail contest followed, hosted by Seo Jeong-hyun, the representative of the Seoul bar 'Jangsaeng Health Center.' Participating bartenders showcased their interpretations of cocktails using the Provence Edition. A tasting session also allowed guests to sample the new product neat, without ice or other ingredients.
During the guest event, Son Seok-ho, representative of the award-winning bar Soco Bar, which has been recognized as one of Asia's 50 Best Bars for six consecutive years, participated as a guest bartender. He presented a signature cocktail based on the new product. Actor Lee Jong-suk also attended as an official guest.
Pernod Ricard Korea aims to continue exploring the integration of French wine cask aging methods into its existing single malt whiskey offerings. According to the company, The Glenlivet has won multiple awards this year at international liquor competitions, including ISC, IWSC, SFWSC, and SWM, achieving the highest number of awards among single malt Scotch whiskey brands.
Daniel Finkler, marketing executive at Pernod Ricard Korea, stated, "This event was more than just a product introduction; it was a meaningful occasion for bartenders and consumers to experience the ambiance of Provence through their senses and witness The Glenlivet's new challenges together. We will continue to present new standards and experiences in single malt whiskey based on our brand spirit of 'constantly moving forward.'"
The Glenlivet 12-Year Provence Edition will be available at major hotels, malt bars, department stores, large supermarkets, and convenience stores nationwide.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.