Coupang has kicked off a major discount event, offering over 370,000 products, including food, daily necessities, and electronics, at discounts of up to 70%.
The company announced on November 2 that it will hold 'Wow Members Day' for its Wow members for seven days until November 8. This event, held twice a year, features products from thousands of brands across 16 categories in the second half of this year.
Major brands participating in the discount event include Samsung Electronics, LG Electronics, Roborock, Dyson, CJ CheilJedang, Coca-Cola, Chung Jung One, Harim, Samlip, and Yuhan-Kimberly, among others.
Coupang has enhanced its coupon benefits for Wow members during this event. Every day at 10 a.m. and 5 p.m., limited-time discount coupons of 10,000 won and 30,000 won will be distributed on a first-come, first-served basis.
The 10,000 won coupon can be used for purchases over 30,000 won, while the 30,000 won coupon is applicable for purchases over 100,000 won. Customers can receive both types of coupons each round, allowing for a maximum of four coupons per day.
Coupons can be applied to eligible products and can be used on multiple items in a single shopping cart, enhancing discounts for customers purchasing food and daily necessities together.
Food discounts will be linked to the 'Rocket Food Festival.' Special prices will be offered for items like Pulmuone dumplings, smoked duck, and Shine Muscat grapes, while 7,000 units of the first-taste anchovy broth will be available at a 50% discount. Seoul Maman brand's cheese tteokbokki and spicy tteokbokki will be featured in a buy-one-get-one-free promotion.
Fresh produce is also included in the discounts, with items such as tangerines, apples, pears, and premium beef sirloin, as well as pork belly, oysters, salmon, and shrimp available. Household items like toilet paper, detergents, and sanitary pads will also be offered at special prices.
In the electronics and digital sector, discounts will be available on products like Dyson hair dryers and Roborock vacuum cleaners. Customers purchasing the Dyson 'Spot and Scrub Ai Robot Vacuum' will also receive 300,000 won in Coupang Cash as part of a limited-time promotion this month.
Coupang will unveil new products daily at 7 a.m. through its 'Gold Box Special Price' and will operate 'Time Discount Specials' for eight hours each day, aiming to encourage purchases of popular items through time-limited discounts.
This event comes as major online retailers ramp up their discount competitions in November. Gmarket has launched its 'Big Smile Day' starting today, while 11th Street began its 'Grand 11th Day' on November 1, as they compete to capture year-end consumer demand.
A Coupang representative stated, "Wow Members Day is Coupang's flagship discount event aimed at providing Wow members with a differentiated shopping experience and benefits. We will continue to offer a variety of products at competitive prices to help alleviate customers' shopping burdens and contribute to price stability."
* This article has been translated by AI.
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