Domestic companies aiming to enter the U.S. advanced industry market are advised to strengthen their local networks and regulatory response capabilities. As the U.S. industrial structure rapidly shifts around artificial intelligence (AI), understanding the local business environment is becoming increasingly important.
The Korea International Trade Association (KITA) held the 'Second KITA Innovation Forum' on November 2 at the COEX Startup Branch in Seoul. The event, focused on trends in U.S. industrial innovation, was attended by over 100 participants, including KITA Chairman Yoon Jin-sik and James Kim, Chairman of the American Chamber of Commerce in Korea.
In his keynote speech, Kim Beom-soo, CEO of Quantum Prime Ventures, noted that changes in the U.S. innovation industry are influencing how companies select suppliers. He emphasized that decision-makers should build direct relationships with local partners and establish long-term entry strategies rather than relying solely on publicly available market information.
Proactive responses to AI-related laws and regulations were also highlighted as a key challenge. Jang Eun-jin, a lawyer at Barun Law LLC, explained that licensing and user protection obligations may vary depending on the U.S. region, urging companies to review regulatory requirements from the product design stage.
The main message of the forum was that companies should consider technology development and local regulatory reviews together from the early stages of their business rather than pursuing them separately.
Discussions also continued on AI adoption and organizational innovation. Yoon Sung-ui, Executive at Microsoft Korea, stressed that transitioning to a 'frontier company' where AI collaborates with humans requires not only individual technical skills but also supportive organizational culture and management.
Yoon Hyun-woo, CEO of Amazon Leo, suggested that low-orbit satellite communications could address geographical limitations of existing networks in maritime and mountainous areas, presenting new business opportunities for Korean companies.
KITA Chairman Yoon Jin-sik stated, "Accurately grasping the innovation trends in advanced technology industries and responding proactively is essential for our exporting companies," and pledged continued support for entering the U.S. market.
* This article has been translated by AI.
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