'2026 Beauty Sum Suwon' will take place from November 5 to 7 at the Suwon Convention Center. This beauty industry fair, initiated by Suwon City in 2023, will feature participation from 130 companies, institutions, and organizations this year.
The city explained that this year's event will emphasize industrial sectors such as ingredients, technology, and overseas markets. Both industry professionals and the general public are welcome to attend. Although November 7 is a Saturday, the event will remain open until 5 PM.
According to the city, the inaugural event in 2023 saw participation from 97 companies and attracted over 4,500 visitors. In 2024, 103 companies participated, drawing around 6,100 attendees. This year's 130 participants surpass the previous two years' figures. The 2025 event, which was the third iteration, recorded 84 export consultations worth approximately $5.6 million.
Participating companies include 41 in cosmetics, 15 in body and hair products, 11 in ingredients and manufacturing, 6 in tech devices, and 24 in food and bio, focusing on inner beauty. Regionally, 39 companies are from Gyeonggi Province, 21 from Seoul and Incheon, and 39 from other provinces including Gangwon, Chungcheong, Jeju, and Gyeongsang.
A specialized exhibition hall will be set up to provide industry information. The 'Cosmetic Ingredients Promotion Hall' will showcase marine probiotics and microbial technology held by the National Marine Biodiversity Institute and the Gyeonggi Province Economic Science Promotion Agency, along with examples of technology transfer and commercialization.
The 'AI Beauty Tech Hall' will feature the Gyeonggi International Medical Association offering personalized consultations and smart skin analysis, promoting beauty tourism combined with healthcare. Companies like Skinfit, Aram Huvies, and Position will handle AI skin diagnostics and personalized cosmetic recommendations. The 'BIGS Special Hall' will support business matching with 13 specialized companies.
An international conference will be held on November 5 at 10 AM, gathering key stakeholders from the beauty industries of Korea, China, and Japan. On November 7 at 1 PM, a 'Beauty Sum Cosmetic Materials Insight Seminar' will be conducted for manufacturers and R&D personnel.
Programs connecting to overseas markets will also be available. The Oriental Beauty Valley in Shanghai, China, will collaborate with Suwon City to operate a specialized consultation booth. Products from 119 resident companies will be displayed in the business lounge, with consultations available at all times. According to the city, over 3,000 beauty companies are based in Oriental Beauty Valley. Suwon City held an investment attraction briefing in Shanghai last September and signed a strategic business agreement.
The Thailand Business Hall will feature INBA Thailand, a company specializing in assisting entry into the Thai market, providing one-on-one business consulting and showcasing Korean products through live broadcasts. Thai companies seeking domestic distribution partners will also be introduced. An export consultation meeting will involve 24 buyers from eight countries, including Vietnam, China, Japan, Thailand, Mongolia, the United States, Bangladesh, and Pakistan.
Programs for general visitors will also be available. The Beauty Stage will host a 'Trendy Daily Makeup Seminar' on November 5 at 3:30 PM, followed by a 'Beauty Keyring Experience' on November 7 at 10:30 AM and a senior model runway show, 'Golden Gray Fashion Festa,' at 1 PM. Experience booths will be operated by the Suwon Women's University Beauty Arts Department for personal brow design, the Dongnam Health University Beauty Care Department for skin measurement, Hanbom High School Beauty Arts Department for henna tattoos, Suwon Beauty Practical School for nail art, the Suwon branch of the Korean Skin Beauty Association for massage experiences, and the Gyeonggi branch of the Korean Red Cross for making mother-of-pearl hand mirrors. A 'Beauty Scoop Event' will also take place, where participants can receive beauty products by posting certification photos on their Instagram stories.
A city official stated, "Building on the expertise accumulated over the past three years, we have significantly strengthened the event's focus as a professional industry exhibition this year. Participating companies will achieve tangible business results, while attendees will enjoy a variety of beauty experiences."
* This article has been translated by AI.
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