Bithumb has reclaimed the top position in South Korea's cryptocurrency market for the first time in nearly six years. Amid fierce competition from smaller exchanges offering zero-fee trading, Bithumb's investments in service improvements are showing positive results.
According to the cryptocurrency industry on November 10, Bithumb recorded a 48% market share among domestic exchanges as of November 8, marking its first return to the number one spot since 2021.
To enhance trading convenience for investors, Bithumb has introduced various services.
Notably, it launched 'Bithumb AI,' the first investment information service utilizing artificial intelligence (AI) among domestic exchanges, helping investors easily access market information.
Bithumb AI, developed in collaboration with the crypto-focused AI research platform 'Surf,' aggregates market data to assist users in information retrieval and investment decisions. According to Bithumb, approximately 70% of all traders have utilized Bithumb AI, with a usage rate of 95% among those trading over 100 million won monthly. The cumulative number of users has surpassed 500,000.
This year, Bithumb expanded its platform for the 'Time-Weighted Average Price (TWAP)' service, which automatically executes large orders in multiple stages, to its app, PC, and mobile web. It also introduced a 'portfolio purchase service' that allows simultaneous investment in multiple virtual assets.
Recent listings of altcoins have also contributed to the increase in market share. As the cryptocurrency market continues to stagnate, with reduced trading volumes for Bitcoin (BTC) and Ethereum (ETH), coins like BOB have achieved the highest trading volumes on the Bithumb exchange, attracting significant investor interest.
Additionally, Bithumb has been recognized for its customer satisfaction, being named the top digital asset exchange for two consecutive years in the '2026 Korean Customer Satisfaction Index (KCSI)' survey conducted by the Korea Management Association Consulting.
It also achieved the first-place ranking in the digital asset exchange category of the 'National Customer Satisfaction Index (NCSI),' which measures customer satisfaction with products and services. This year marked the inaugural inclusion of the digital asset exchange sector in the financial industry.
Bithumb reported that it scored above the industry average in key evaluation categories, including customer expectations, perceived quality, and perceived value.
The survey was conducted among 556 customers who had traded in the Korean won market at least three times in the past three months.
A Bithumb representative stated, "We will continue to reflect customer feedback in our services and enhance trading convenience."
* This article has been translated by AI.
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