Genesis rolls out flagship GV90 electric SUV in South Korea

by Kim A-ryung Posted : November 10, 2026, 13:53Updated : November 10, 2026, 13:53
Genesis GV90
Courtesy of Hyundai Motor
SEOUL, November 10 (AJP) - Genesis, Hyundai Motor's luxury brand, began selling its first full-size flagship electric sport utility vehicle (SUV) at local dealerships here on Tuesday, months after unveiling it in San Francisco in August, the automaker said on Tuesday.

Inspired by a traditional moon jar, the GV90 is equipped with distinctive features and several new technologies that Genesis says are industry firsts such as a roof airbag and hidden pillarless coach doors.

It will be available in a standard version with conventional swing doors and a more luxurious Neolun variant featuring rear-hinged coach doors that open in the opposite direction to the front doors, creating a wider, unobstructed entrance.

Both models are built on the automaker's dedicated eMP electric vehicle platform and powered by its largest EV battery, with a capacity of 123.5 kilowatt-hours, giving the standard GV90 a maximum driving range of up to 500 kilometers and the Neolun up to 460 km on a single charge.

With a 350-kilowatt fast charger, both models can be charged from 10 percent to 80 percent in just 22 minutes.

Genesis said the SUV's front and rear motors deliver a combined maximum output of 490 kilowatts and peak torque of 800 newton-meters, making it the most powerful electric vehicle in its lineup.
 
Courtesy of Hyundai Motor
Courtesy of Hyundai Motor
The high-end SUV also comes with a range of enhanced safety functions and convenience features. Its front seats can rotate 180 degrees at the push of a button, allowing front and rear passengers to face one another.

The more luxurious Neolun boasts a premium interior featuring massage seats, heated wood-veneer flooring inspired by ondol, Korea's traditional underfloor heating system, as well as a refrigerator and table for rear-seat passengers.

Prices range from 139.5 million won (US$97,000) to 239.5 million won, depending on the trim.