Cheil Worldwide is partnering with Amazon Advertising to support domestic brands in their efforts to enter international markets. The initiative aims to expand the global consumer reach of Korean companies by utilizing various advertising channels, including Amazon's video, streaming, and voice recognition services.
From November 12 to 14, Cheil Worldwide will host 'Seongsu Airport by Amazon Advertising' at MM Seongsu in Seoul. The event will provide an opportunity to experience Amazon's advertising products firsthand and share strategies for entering overseas markets.
The venue will feature spaces where attendees can engage with advertisements from Alexa, the voice recognition service, the gaming streaming platform Twitch, and the online video service Prime Video. The event will introduce a 'full funnel' marketing approach that connects advertising from the initial consumer engagement to the final product purchase.
Amazon Advertising is a highly effective platform for domestic brands looking to expand their reach to international consumers, as it allows for ad exposure across various services, including online shopping, video, and streaming.
Successful global marketing cases will also be shared. The domestic beauty brand Biodance will present its experience of acquiring new customers through Prime Video advertising since April. Writer Ko Sang-woo and makeup artist Jung Saem-mool will give lectures on brand storytelling.
Cheil Worldwide emphasizes that Amazon Advertising reaches over 90% of U.S. households, aiming to tap into the overseas marketing needs of domestic advertisers.
The event is targeted at brand marketers from both domestic and international backgrounds, and participants can register for free in advance through the official website.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.