"We aim to be the first choice for South Koreans visiting the global travel destination of Hong Kong," said Janet Mao, CEO of Hong Kong Express, during a pop-up event in Seoul's Seongsu-dong on November 6.
Hong Kong Express, a low-cost airline based in Hong Kong, is rapidly growing by emphasizing cost-effectiveness, operational efficiency, and an extensive network. The airline operates a fleet of 42 Airbus aircraft, connecting 36 cities across Asia.
Since launching its first route to Seoul (Incheon) in 2014, Hong Kong Express has expanded to operate flights connecting Hong Kong with four cities in South Korea: Busan, Jeju, and Daegu, with a total of 68 flights per week. As of last month, the airline recorded over 1 million passengers this year, marking a more than 20% increase compared to the previous year.
Mao noted, "While we are a well-known airline in Hong Kong, our brand recognition in South Korea is still low. We want to establish ourselves as a cost-effective and high-quality airline for Korean travelers."
The airline's competitive advantages include operational efficiency, a broad route network, and affordability. Tickets are offered in four fare types, allowing passengers to choose only the services they need. The cheapest option, 'Ultra Light,' includes just one small personal item (7kg), catering to travelers who prefer to travel light. To enhance convenience for South Korean travelers, payment options such as Naver Pay and Kakao Pay are also supported.
Hong Kong Express is also strengthening its connectivity in Asia via Hong Kong. The airline offers an 'Intermodal Pass' that allows passengers to travel to Macau and cities in mainland China, such as Shenzhen and Zhuhai, using ferries and buses from Hong Kong International Airport. This service enables checked baggage to be transported directly to the final destination.
Mao emphasized, "Hong Kong is a global aviation hub, and using Hong Kong Express allows travelers to reach not only Hong Kong but also various cities across Asia. By leveraging Cathay Pacific's global network, we can connect to over 100 cities worldwide, which is a key part of our competitive edge."
From November 12 to 15, Hong Kong Express will hold a pop-up and special fare event in Seongsu-dong, featuring a space that recreates the streets and culture of Hong Kong. The event will include travel preference tests, personalized travel destination recommendations, and tastings of Hong Kong milk tea, among other activities. During this period, special promotions will be available, with one-way tickets from Incheon, Busan, Jeju, and Daegu to Hong Kong starting at around 90,000 won for the Ultra Light fare, which includes one small personal item.
* This article has been translated by AI.
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