Paris Baguette has launched its first drive-thru store in the United States, reflecting the characteristics of suburban markets where vehicle traffic is high. The new store model aims to diversify operations and test a new franchise model for local expansion.
The company announced the opening of the 'Paris Baguette Moore' drive-thru location in Moore, Oklahoma, on November 13.
Located in Riverwalk, Moore, the store spans approximately 372 square meters (about 4,000 square feet). It is situated near Interstate 35, a major highway that connects Moore, Norman, and southern Oklahoma City, an area frequented by commuters. The vicinity is also home to large retail and commercial facilities as well as residential complexes.
At the drive-thru, customers can order key products such as coffee, beverages, sandwiches, cakes, pastries, and bread without leaving their vehicles. By placing orders online or through the Paris Baguette app, customers can pick up all available products at the drive-thru window.
Paris Baguette is diversifying its store formats in the U.S. After opening its first airport store at Philadelphia International Airport in May, the company is now expanding into vehicle-centric suburban markets. Following an assessment of customer responses and operational efficiency at the Moore location, the company will consider additional drive-thru openings.
Currently, Paris Baguette operates over 320 stores across the United States, with more than 90% being local franchises. According to the economic publication Entrepreneur, the company ranked 29th overall and first in the bakery café category in its '2026 Franchise 500' list. This marks an improvement from 61st in 2024 and 42nd last year, with the company aiming for a position within the top 30 this year.
The company is also investing in expanding its local production capabilities. Paris Baguette is constructing a bakery factory in Texas, aiming for completion by 2029, to establish a production and supply system in response to the expansion of its North American locations.
A representative from Paris Baguette stated, 'The Moore location is our first drive-thru store designed to provide customers with a more convenient way to experience the small joys that Paris Baguette offers in their daily lives. We will continue to meet customers in new ways through various store formats tailored to local lifestyles, while consistently delivering our unique quality, care, and warm brand experience.'
* This article has been translated by AI.
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