Woowa Brothers, which manages Baemin's logistics services, announced that it has provided safety gear worth 100 million won ($100,000) to 500 riders who will be delivering during the winter nights.
The support includes delivery top boxes and bags made with reflective materials, portable LED warning lights, and reflective stickers.
More than 1,200 riders participated in a safety campaign held from November 4 to 9, and 500 were selected to receive safety gear valued at up to 260,000 won ($200) each.
This initiative aims to enhance visibility for riders during the early sunset hours of winter, helping to prevent accidents.
A survey by Woowa Brothers revealed that among over 12,000 riders who participated in a self-safety inspection campaign in September, 27% (about 3,200 riders) indicated a need for improved nighttime visibility.
Additionally, Baemin is implementing phased improvements to prevent illegal deliveries using accounts registered under other people's names.
Since August, the company has mandated PASS authentication when changing mobile phone numbers, and starting in December, it plans to continuously monitor for abnormal account usage patterns to check for identity theft.
Meanwhile, on the same day, Woowa Brothers announced the launch of the 'Baemin Restaurant AI Playbook' on the Baemin Academy website, aimed at assisting restaurant partners in utilizing artificial intelligence (AI).
The 'Baemin Restaurant AI Playbook' is designed to help partners select AI tools suitable for their business situations. It is structured to be user-friendly, even for those who are new to AI or have only asked simple questions.
The playbook includes 27 AI tools necessary for restaurant operations, categorized into six areas: store marketing, social media management, menu development, profit and loss management, workforce management, and Baemin services.
The tools featured in the AI playbook have been validated through the 'AI Business School' and 'AI Practical Camp' programs operated by Baemin Academy since May 2026. During these training sessions, AI experts and partners proficient in AI collaborated to create prompts and automation templates, applying them to real store operations to confirm their effectiveness. One participating partner noted, "Studying AI and applying it to my store reduced a task that used to take an hour to just 10 minutes."
Kwon Yong-kyu, head of Baemin Academy at Woowa Brothers, stated, "Many of our partners know that AI can help their business, but they often feel overwhelmed about where to start. We aim to enhance operational efficiency through AI while optimizing operational costs, allowing restaurant owners to focus more on customer experience and the essence of service. Starting with these 27 tools, we will continue to provide AI tools that can be used directly in the field and actively support the AI transformation in the restaurant industry."
* This article has been translated by AI.
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