SEOUL, November 13 (AJP) - Musinsa has partnered with Thailand's Central Group to make inroads into the country, expanding its Southeast Asian presence to five markets, the unisex fashion platform said on Friday. The move follows an exclusive distribution agreement signed last week with Central Marketing Group, an affiliate of the Thai retail giant, to open stores in major Thai shopping districts and develop products and marketing tailored to local consumers.
Musinsa plans to leverage its partner's retail network to turn growing online demand into offline sales. Transaction volume on its global online store from Thailand rose 26 percent in the first half of this year from a year earlier.
Tags: Musinsa, Central Group, Thailand, Southeast Asia, fashion, retailer
Musinsa plans to leverage its partner's retail network to turn growing online demand into offline sales. Transaction volume on its global online store from Thailand rose 26 percent in the first half of this year from a year earlier.
Tags: Musinsa, Central Group, Thailand, Southeast Asia, fashion, retailer
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