Hyundai Home Shopping has become the first in the industry to introduce a system that produces entire broadcasts using artificial intelligence (AI) without hosts or camera filming. This initiative aims to significantly reduce production costs while diversifying the way product information is conveyed, accelerating the digital transformation of home shopping broadcasts.
On the 15th, Hyundai Home Shopping announced the full implementation of its 100% AI broadcasting system, named 'AI-REAL,' on its data shopping channel, 'Hyundai Home Shopping Plus Shop.' The first regular broadcast will feature the sale of 'Jeju Heart Gold Kiwi' at 3:20 PM on the 16th.
AI-REAL is a system where AI generates both voice and video without human hosts or camera work. While there have been instances in the home shopping industry where AI was used for hosts or specific scenes, this marks the first time an entire broadcast is produced using AI, according to the company.
The advantages of AI broadcasting include cost savings and a variety of ways to present product information. Previously, separate filming was required to showcase the soil conditions or distribution processes of agricultural products, but these can now be represented through AI-generated videos. This approach aims to help consumers better understand the production environment and characteristics of the products.
Im Soo-jin, head of broadcasting production at Hyundai Home Shopping, explained, “In a recent test broadcast conducted before the official launch, costs incurred by partner companies for sample preparation and insert video production were reduced by over 80% compared to previous methods, and sales reached 120% of our target.”
She added, “Customer reactions have been just as positive as those for broadcasts featuring real people, with feedback indicating that the diverse information on cultivation environments and cooking examples has aided in purchase decisions.”
Recently, the home shopping industry has been expanding the use of AI through AI hosts, virtual studios, and automated video production. GS Shop and Lotte Home Shopping have established AI content production guidelines, while NS Home Shopping is also increasing broadcasts featuring AI hosts.
Hyundai Home Shopping plans to regularize AI broadcasts focused on agricultural, livestock, and fishery products at least once a month. The scope will later expand to include processed foods and living products, which are in high demand from small partner companies.
Im Hyun-tae, head of the channel strategy division at Hyundai Home Shopping, stated, “We developed this AI broadcasting generation system to foster collaboration with small partner companies and provide customers with a differentiated shopping experience. We will continue to actively integrate AI technology into our operations to accelerate the pace of AI transformation.”
* This article has been translated by AI.
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