[Courtesy of KT]
According to data released by Statista, a global market research company, South Korea's over-the-top (OTT) media market is projected to stand at 3.3 trillion won ($2.9 billion) in 2021. Netflix, the world's most popular OTT service, had the largest number of monthly active users in South Korea, followed by Seezn, an OTT service operated by KT.
KT said in a statement on May 13 that the company has commercialized an AI-based media platform management system by applying it to Seezn. The system uses AI and big data to monitor and analyze the status and performance of servers, applications, service quality and other aspects that could affect operations such as the weather and environment.
The seamless supply of high-quality media content, accessibility, and easy connectivity are the main aspects of OTT service. If an OTT platform fails to maintain its service, the churn rate will suddenly increase. Because there are many OTT services that offer similar content, customers will not hesitate to switch to a new one.
Whenever the system's AI engine detects signs of a system failure, it would alert the operator and suggest solutions. KT said the early warning system would save time and costs for recovery. "We are now able to offer a more stable high-quality service for our customers by using AI technology to manage our media platform's service quality," Lee Jong-sik, who heads KT's infrastructure lab, was quoted as saying.
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