Previously, Supertone provided its audio technique for Disney+'s drama series "Big Bet" to reproduce the voice of Choi Min-sik, a 61-year-old veteran actor who was playing the role of a young character in his 30s. The technology was also used for "Masquerade," a digital single rolled out in May this year. The song was produced by transforming the voice of Lee Hyun, a member of the disbanded vocal group 8Eight.
Supertone said in a statement that the company will make a foray into the game industry. At G-Star, the company will present "Project ScreenPlay," an AI text-to-speech technology that generates characters' voices. The event will take place in South Korea's southern port city of Busan between November 16 and 19. Supertone will also showcase "Project Shift," which enables users to communicate with others using the voice of a game character.
On January 31, Hybe secured a 56.1 percent stake in Supertone by investing 45 billion won ($33.2 million). During an interview with Billboard in April, Hybe's chairman Bang Si-hyuk mentioned that the development of generative AI technology is one of Hybe's main strategies. Generative AI services are used to produce on-demand images, text, and videos.
The Hybe's subsidiary also produced a voice for a character on Netflix's dark comedy thriller series "Mask Girl." Supertone's sound technique was used to create the voice of an online streamer called "BJ Mask Girl." The live streamer's voice was made by analyzing the voices of two actresses -- Nana and Lee Han-byeol -- and combining them.
