The Korean tech giant announced Monday the campaign, featuring its Olympic message, "Open Always Wins," is on display at iconic Parisian locations such as Opéra Garnier and La Défense.
The advertisements also highlight breaking, a new Olympic sport for 2024, along with its Galaxy Z Flip 5 smartphone.
The Olympics will run from July 26 to August 11. Samsung's campaign will continue until the end of September, concluding with the Paralympic Games.
Samsung said the campaign message reflects the company's brand values of openness and inclusivity, suggesting collaboration with an open mind can unlock limitless possibilities.
The company has been an official Olympic partner for nearly four decades.
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