Yogiyo cuts delivery commission, undercutting bigger rivals

By Kim Dong-young Posted : August 2, 2024, 13:59 Updated : August 2, 2024, 13:59
Logo of Yogiyo. Courtesy of Yogiyo
SEOUL, Aug. 2 (AJU PRESS) — Korean food delivery app Yogiyo announced Thursday it will reduce its delivery commission fee to 9.7 percent from 12.5 percent, offering the lowest rate among major delivery platforms in the country.

The move makes Yogiyo more competitive against market leaders Baedal Minjok (Baemin) and Coupang Eats, both of which charge 9.8 percent. 

Yogiyo said the decision was made to "reduce the burden on restaurant owners and maintain a sustainable ecosystem of cooperation."

"Depending on sales performance, even lower commission rates may be applied," a Yogiyo spokesperson said, noting that rates could drop to as low as 4.7 percent for high-volume restaurants.

The commission cut comes as Yogiyo attempts to regain market share after slipping to third place behind Coupang Eats in March, with Baemin in first place.

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