The company’s DOOH business converts building facades and unused space into digital media platforms that carry advertising as well as cultural content and brand communications.
The company said the approach is designed to create new revenue opportunities for building owners and real estate developers while offering city residents new things to see and do in public spaces.
Innocean said it is pursuing tailored media strategies that go beyond operating ad inventory, factoring in location, foot traffic and the context of each site.
It cited media projects at Shinsegae Square in Myeongdong, Shinsegae Central City in Banpo and the Gangnam Montessori Building as examples that helped raise awareness of the buildings themselves.
“Timeless Moment,” shown at Shinsegae Square in Myeongdong, won a Red Dot main prize, the company said. “The world’s biggest lifeguard,” carried out with Shinsegae Property and the Grand Josun Busan media, received the top prize in the outdoor advertising category at the Korea Advertising Awards and an iF Design Award main prize, it said.
Innocean said it plans to broaden its outdoor advertising business step by step, expanding from existing sites to include more unused building space.
Kim Jae-pil, executive director and head of Innocean’s media division, said the company will continue to expand a DOOH ecosystem that increases the value of urban spaces through integrated solutions combining creative and media operations.
* This article has been translated by AI.
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