AR and AI content company Jureong Jureong Studio said it signed a mutual cooperation agreement with the Cheongju Early Printing Museum on March 23 and will begin work in earnest on the museum’s digital transformation project.
The agreement marks the company’s first public-sector partnership applying its AI technology to cultural heritage. The centerpiece is an intelligent docent system that combines AI with printing-related cultural assets, including “Jikji,” described as the world’s oldest existing metal type book.
Under the deal, the two sides will convert museum-held data — including academic materials on Jikji and metal type, exhibition narration scripts and verified images — into AI training assets. They plan to develop a location-based intelligent docent system designed to respond in real time in exhibition zones or in front of artifacts.
Jureong Jureong Studio said it will build an AI docent platform using RAG (retrieval-augmented generation) technology, based on the specialized data provided by the museum. The service will use a location-based interface so visitors can experience real-time responses at exhibits.
The company said the service will be offered as multimodal AI combining visuals, voice and text. It is designed to automatically provide tailored explanations for different visitor groups, including children, foreigners and people with disabilities.
Jureong Jureong Studio said it will plan AI storytelling content and develop the docent system based on the museum’s academic expertise to avoid historical distortion, and will use the project to pursue digital transformation demand among cultural heritage institutions in South Korea.
* This article has been translated by AI.
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